// NISSIN Flash Air System - Di700a for Olympus [ENG]

Many thanks to Photoshop Parma and Rinowa SRL for cooperating.

I start with an important foreword: too often we underestimate the limitless creativity that the ability to master the flash can offer to many photographers. Making an exclusive use of the natural light (not the ambient light, because that’s different!) might end up turning to be reductive and less exciting from a creative point of view. Indeed, what’s considered more divine than controlling the light? Controlling the light means deciding its direction, its quantity, its quality, its presence or its absence… in other words, it makes us feel like we’re almighty gods with our camera in our hands.

The Nissin Di700a + Air Commander & my OMD EM-5

Putting jokes aside, in some photographic genres the ability to master the artificial light is essential to take our ideas to a higher level of quality.

// Mobile Photography (part.1) [ENG]

On social networks, forums and other web sources I often read denigrating or sarcastic comments about certain photos saying things like: “it looks like it was taken with a mobile phone” or “I could reproduce this one just by using my iPhone”.

Comments like these ones comes from the misconception that photographs quality depends on the photographic tool, always emphasizing technic matters and explanations and forgetting the fact that a photograph is mainly a message.

Milano, 2017

// The Battle of Super Wide [ENG]

When I was a child, there was a cartoon called “Gatchaman” (Science Ninja Team Gatchaman), with the opening theme singing “…the battle of the planets…” That’s it. I don’t know why it does come back to my mind right now. Anyway, this has nothing to do with what I want to say today. And I have soooo much to say.

The two super wide lenses in the Micro43 world.

Yes. That’s because in the Micro43 world there are two “bulky” names we have to take into consideration when we talk about extreme wide-angle lenses, since they are the hot topic of many discussions in half of the world’s forums too: Panasonic Lumix 7-14 Vario G f/4 and Zuiko 7-14 Pro f/2.8.

[ENG] // Olympus Em1-mark 2 = 2,000 cups of coffee. Keep it on!

And I tell you why!

The new EM1 markII 

Well, actually with the same money you can buy a little less than 2,000 cups of coffee, if we consider that the official price for a cup of coffee here in Parma is 1.10 €… but that would start a digression.

I’m writing this article, but I assure you I’m not getting any coffee from Olympus to defend the new price policy they adopted for their new flagship product.

Actually, there was a feeling it would have been “expensive”… but nobody really expected it to be “so” expensive.

And this raised an uproar on the web. Offence, betrayal, madness… you name it.

On the contrary, I agree with this price policy, even if I know I’m going to shoot myself in the foot by making this statement, since soon or later I think I will be forced to buy it. From now on in this article, I will calmly and impartially try to explain my reasons and thoughts about it.